Jet2 has reassured customers that its complimentary 10kg hand luggage allowance will remain unchanged, as new European Commission regulations on cabin baggage are set to take effect in 2027. The airline states that its existing policy already aligns with the upcoming transparency requirements.
What the new EU rules mean
The European Commission's measures aim to bring greater clarity to cabin baggage policies across the airline industry, helping travellers understand and compare what is included in their ticket price. For many carriers, this will require significant adjustments in how baggage costs are presented, but Jet2 says it has no changes to make.
Unlike several competitors, Jet2 already includes a free 10kg hand luggage allowance and a personal item for all customers. The airline says this ensures passengers know exactly what they are getting at the time of booking, with no hidden fees or complicated add-ons.
Customer preference and CEO statement
The approach appears to resonate with travellers. According to the airline, eight in ten customers say the inclusion of free hand luggage is a primary reason they choose to fly with Jet2.
Steve Heapy, CEO of Jet2, said the new EU rules would make no practical difference to its customers, adding that the airline has long been committed to straightforward, fair pricing.
He said: "For Jet2 customers, these new rules change nothing because we have always believed in doing the right thing by customers when it comes to hand luggage. Holidaymakers should not have to pay extra or figure out complicated rules just to bring their essentials on board. We have always believed in making things simple, transparent and fair, so customers know exactly what they're getting when they book."
Heapy added: "We welcome any move that helps customers better understand what is included in the price of their flight and make informed decisions when comparing airlines. It is another example of why customers continue to choose Jet2 in record numbers – because they know exactly what they're getting when they book."
Broader passenger rights reforms
In July, European Parliament MEPs voted for new rules protecting customers, including enhanced refund rights. The reimbursement process is set to become quicker and easier. Passengers opting for a refund instead of being rerouted will receive it automatically, while those facing disruptions will get clear instructions on how to submit a compensation request within four days of their journey ending.
Air passengers will have nine months to file a compensation request, and airlines will have 30 days to pay compensation or invoke extraordinary circumstances, explain why compensation will not be provided, and refer passengers to complaint handling steps.
The new rules also guarantee the right to carry one personal item on board without extra cost, such as a small bag or backpack. Airlines, intermediaries, and search portals must display the air fare inclusive of carry-on luggage at the start of the booking process, though airlines may offer cheaper tickets for passengers who choose to travel without hand luggage.
The EU's overhaul of air passenger rights will affect UK travellers primarily on flights departing from European airports or when flying with EU-regulated carriers. The rules are scheduled to take full effect around mid-2027 following a 12-month transition period.
