The UK now has nearly twice as many public electric vehicle (EV) chargers as petrol pumps, according to new data released alongside the government-backed Electric Road Trip campaign. More than 118,000 public charge points are available nationwide, compared with around 60,800 fuel pumps. Yet 71 per cent of adults surveyed still believe the opposite is true, highlighting a significant gap between perception and reality.
Model-turned-motoring-expert Jodie Kidd is fronting the campaign, which aims to boost confidence in EV charging infrastructure. The Electric Road Trip runs from Land's End to the Angel of the North, showcasing chargers not just at motorway services but also in rural locations, tourist hotspots and everyday destinations. Specially-wrapped charge points mark key stops along the route, operated by companies including Osprey, Be.EV and Fastned.
Kidd, who has gradually switched to electric vehicles, said: 'I just think that the tech, the practicality and the ease of use is making more and more sense. Everything is catching up and the manufacturers are producing fantastic cars now.' She noted that many drivers hold outdated impressions of EV ownership, often based on early experiences with faulty chargers. 'But the change that has happened in such a small amount of time is so extraordinary,' she added.
The campaign addresses one of the biggest barriers to EV adoption: confidence in charging. More than a third (35 per cent) of non-EV drivers say easier access to charging would encourage them to switch, while 22 per cent still believe chargers are limited to motorway services and supermarkets. Kidd emphasised that the network has expanded rapidly, with chargers now appearing at pubs, hotels and rural attractions. She is planning to install a charger at her own pub.
Kidd also highlighted the broader benefits of EV road trips, describing them as more relaxed and enjoyable. 'I love doing a long road trip – you're just not in a rush, you're just on an adventure,' she said. 'It's just lovely knowing that you can stop off at these really beautiful scenic places and little villages.' She believes the shift in mindset can make journeys more rewarding, encouraging drivers to explore more of the country.
