Canadian consumers are increasingly boycotting American products and avoiding travel to the United States in response to President Donald Trump's trade policies, according to recent data and reports. The movement, which has gained momentum through apps, social media groups, and online guides, is estimated to cost the US economy billions of dollars.
Statistics Canada reports a 23% drop in road trips from Canada to the US compared to February last year, while Flight Centre has noted a surge in customers cancelling US holidays. Forbes estimates the downturn could cost the US economy $4 billion. Canadians are using apps like 'Maple Scan' to identify and avoid American-owned brands, and websites such as Made in Canada and European Alternatives provide lists of local substitutes.
The boycott extends beyond Canada, with Facebook groups in Denmark, France, and Sweden attracting tens of thousands of members. In Denmark, anger over Trump's comments on Greenland and tariffs has fueled participation. Danish retailer Salling Group has responded by labelling European products with a black star to help consumers choose local goods.
Garritt van Dyk, a history lecturer at the University of Waikato, compared the movement to the 2003 'freedom fries' campaign in the US. He noted that consumer boycotts have become a popular way for people to express political opinions beyond voting. Meanwhile, Trump has threatened further tariffs, including 200% on European alcohol, and continues to defend his trade war on social media.
