Just a few years ago, this seaside town was branded the UK's worst coastal resort, plagued by dilapidated buildings, litter-strewn beaches, and a dwindling tourist trade. Today, it's a shining example of regeneration, with a fresh lease on life that's drawing visitors back in droves.
A Dramatic Turnaround
Local authorities and community groups have worked tirelessly to transform the town's fortunes. Millions have been invested in cleaning up the beaches, restoring historic landmarks, and creating new family-friendly attractions.
What's Changed?
- Complete beachfront renovation with new promenades
- State-of-the-art water sports facilities
- Vibrant new arts and culture quarter
- Michelin-starred restaurants opening branches
- Regular festivals and events throughout summer
Why Visit Now?
The town's dramatic makeover offers visitors the perfect blend of traditional British seaside charm and modern amenities. The once-derelict pier now hosts open-air concerts, while the new marine conservation centre provides educational fun for families.
"We knew we had something special here," says local councillor Sarah Wilkins. "It just needed some love and investment. Now we're seeing visitors return who haven't been here since childhood, amazed at the changes."
Future Plans
With visitor numbers up 40% in the last two years, the town isn't resting on its laurels. Ambitious plans include:
- A new coastal walking trail linking to nearby nature reserves
- Expansion of the historic town centre
- Year-round events programme to extend the tourism season
This remarkable turnaround proves that with vision and determination, even the most neglected seaside towns can rediscover their sparkle.
