Country lifestyle experts at Welligogs have identified the market town of Cowbridge in the Vale of Glamorgan as the "new Cotswolds," offering a similar blend of historic charm, independent shopping, and rolling countryside without the overcrowding that plagues its English counterpart.
Why Cowbridge Is Being Called the New Cotswolds
Located about 20 minutes from Cardiff, Cowbridge boasts a history dating back to medieval times. Its high street is lined with independent boutiques, cafés, restaurants, and local businesses, making it a popular destination for day-trippers and weekend visitors. Tess Annan, manager at Welligogs, said: "Many people automatically think of the Cotswolds when they imagine a classic British market town, but Cowbridge offers a very similar feel in the heart of South Wales."
Attractions and Activities
Visitors can explore the 18th-century Cowbridge Physic Garden, the ruins of Old Beaupre Castle, or head to the nearby Glamorgan Heritage Coast for beaches and coastal walks. Tess added: "Another part of Cowbridge's appeal is its balance of tradition and modern living."
Growing Interest in Quieter Destinations
Interest in less crowded destinations has grown as travellers seek alternatives to Britain's busiest hotspots. Tess noted: "Cowbridge is a great example. It has all the character people associate with the Cotswolds, but with a distinctly Welsh identity and far fewer crowds. It feels like a real find."
Farmers' Market and Shopping
Every Saturday, Arthur John's car park hosts Cowbridge's popular farmers' market, where shoppers can find locally produced meats, cheeses, fish, herbs, plants, and homemade treats. According to organisers, every product is "grown, reared, caught, brewed, pickled, baked, smoked or processed" by the traders themselves. The high street also features charity shops and independent retailers like No39, specialising in furniture and gifts, and Stwff-Stuff, offering handbags, jewellery, and quirky trinkets.
