Tunisia's Yasmine Hammamet Beach Crowned World's Most Beautiful by TUI

Just a three-hour flight from the UK lies Tunisia's breathtaking Yasmine Hammamet Beach, which has just been crowned the most beautiful beach in the world by travel specialists at TUI. The travel company assessed countless beaches across the globe, with this stunning coastal gem coming out on top.

Why Yasmine Hammamet Beach Stands Out

The beach scored exceptionally well for its perfect blend of turquoise waters, golden sand, and unspoilt coastal scenery, making it an ideal destination for all manner of holidaymakers, from families to watersports fans. Coming in second place was Içmeler Bay Beach in Türkiye, which wasn't the only Turkish beach to feature, with the country claiming four of the top ten spots. Third place, meanwhile, went to Reduit Beach in Saint Lucia.

Visitor Raves

A recent visitor to Yasmine Hammamet Beach took to TripAdvisor to rave about the experience, writing: "We travelled with Senior Discovery Tours for 16 days and loved every minute of Tunisia! Can't say enough about how beautiful this country is and especially Hammamet Beach! Beautiful sand and can walk for miles! Would highly recommend!" Another holidaymaker enthused: "Warm clear blue water and golden sand, lovely clean and safe. Beach cafes and hot sun. I could stay here forever!" A third visitor added: "Beautiful golden sands - camels seen walking near to water's edge. Very tranquil. Transport available from hotel to beach for guests - Hotel staff accompanying guests - bar available on beach for cold drinks."

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TUI's Perspective

Revealing the findings of their research, Abbigail Head, a TUI retail agent, said: "Beautiful beaches continue to be one of the biggest drivers when people choose a holiday destination, because they represent the ultimate sense of escape. We find that travellers are naturally drawn to clear blue water, soft golden sand and bright coastal scenery because these landscapes instantly create feelings of relaxation. Whether families are looking for long beach days, couples want romantic sunset walks, or holidaymakers simply want somewhere to completely switch off, visually stunning beaches remain at the heart of the perfect getaway experience."