British tourists are increasingly turning to Bulgaria's coastal town of Sozopol as a cheaper, less crowded alternative to Italy's Amalfi Coast, according to travel experts. Laura Evans-Fisk of Eurochange notes a significant rise in UK visitors to Bulgaria, where prices remain low despite the country joining the euro.
In Sozopol, a beer costs less than €2 (£1.70) and a meal around €10 (£8.70), making it far more affordable than popular destinations like Greece, Spain, and Italy. The town offers similar scenery to Positano and Cinque Terre, with its old town featuring wooden houses, cobbled streets, and stunning coastal views.
Sozopol is one of Bulgaria's oldest coastal towns and is less crowded than many European hotspots. It boasts Kavastie and Harmani beaches, along with numerous beach bars. Visitors can also explore historic churches, Ravadinovo Castle, the Sozopol Archaeological Museum, or Aquapark Neptun.
Tripadvisor reviews praise Kavastie Beach as "fantastic" and "extremely clean," while Ravadinovo Castle is described as a "place of wonder." The museum, which houses an ancient 'vampire' skeleton, also receives high marks for its interesting exhibitions.
