Potters Resort has been named the UK's best holiday park by Which? readers, with its Norfolk and Essex sites earning a customer score of 83%. The all-inclusive family resort outperformed well-known rivals such as Center Parcs, Bluestone, and Butlin's in the rankings.
Stays at Potters start from £88 per person per night, which is higher than most comparable holiday parks, yet guests have still awarded the resort 4/5 for value. It is the only holiday park in Britain to offer a truly all-inclusive experience, with four meals a day included alongside a wide selection of drinks – from wines and beers to G&Ts.
Activities and entertainment included
The resort keeps guests busy throughout the day with a packed programme of activities. Whether you fancy a go on the rally karts, a session in virtual reality, a spin at the silent disco or a splash in the water at Five Lakes, there is something to suit every taste and age group. Wellness enthusiasts are also well catered for, with Pilates, yoga, Nordic walking and birdwatching all part of the package at no extra cost.
Come the evening, the entertainment steps up a gear. Resident show Musical Icons takes to the stage nightly, performing tributes to iconic acts spanning the Motown era, Carole King, ABBA, the Bee Gees and beyond, with a showstopping Bohemian Rhapsody finale rounding off proceedings.
All-inclusive model sets it apart
After opening its doors in the 1920s, family-run Potters claims to be the first-ever holiday park, and its all-inclusive model still sets it apart. The nightly rate at its two parks – in Essex and Norfolk – may be higher than rivals, but you stay in suites or bungalow-style accommodation (there isn't a caravan in sight) and all food and drink (which is excellent) is thrown in. It was the only park to clinch the full five stars for its entertainment and activities (also included), which range from birdwatching to go-karting.
Guests loved that they could soak in the spa and play all the rounds of pitch 'n' putt without worrying about their final bill spiralling out of control. 'Great entertainment, all staff helpful and polite, good food and plenty of it,' one happy customer remarked. Forget everything you think you know about holiday parks, as Potters' attentive service and first-class facilities will wow you – with no sneaky extra charges later on.
Review praises food and atmosphere
The Mirror's Mikey Smith paid a visit to Potters with his family and had a brilliant time. "Imagine the good old British 'holiday camp' atmosphere - family fun by the sea, with nightly entertainment and everything you need on-site - but brought bang up to date, with comfortable rooms and high quality amenities. And then imagine it borrowed a few ideas from luxury cruise ships. Then you're getting somewhere near what Potters is," Mikey wrote.
"For many, the phrase 'all-inclusive resort' conjures images of lukewarm buffets, piled high with chips and pizza slices, perhaps the occasional chicken nugget and long benches of weird-looking salad. Not so at Potters. Each lunchtime and evening menu offers three or four restaurant-quality starter and main options. During my stay I had a buttery, flaky Sea Bass fillet, some deliciously crispy deep fried Halloumi and a perfectly cooked chicken breast with mushroom and thyme sauce."
"None of them would trouble a Michelin star - but they'd give any of the foodie pubs near me a solid run for their money. And that's before we come to the carvery, which is served every evening with a different roast meat."
Managing director responds
Mike Scott, managing director of Potters, said: "To be named the UK's Best Holiday Parks and Resorts by Which? readers is a fantastic achievement. To have topped the list in three consecutive surveys since 2022 is something we're immensely proud of, especially among so many well-known UK break providers. Recognition from Which? means so much because it reflects the honest opinions and experiences of guests. It tells people what it's really like to stay with us and makes this achievement all the more special."
"As a family-owned business, we can't compete with the household names on marketing budgets, and we don't try to. Instead, we focus on giving every guest an exceptional experience. Our breaks are fully inclusive, so we're not constantly trying to upsell or charge guests for every little extra. It means our guests can simply relax and have fun, while our team can focus entirely on looking after them and making their stay memorable."
"This recognition reinforces what we've always believed: Potters Resorts offers the best breaks in the UK. And, of course, a huge thank you must go to our amazing team and our lovely guests, who together have made Potters such a special place."
Full rankings
The UK's best and worst holiday parks (name of resort, overall customer score):
- Potters Resorts – 83%
- Hoburne Holidays – 81%
- Darwin Escapes – 80%
- Landal Parks – 80%
- Waterside Holiday Group – 80%
- Shorefield Holidays – 76%
- Away Resorts – 75%
- Bluestone Wales – 75%
- Park Leisure UK – 75%
- Highland Holidays – 74%
- Lyons Holiday Parks – 74%
- Largo Leisure – 73%
- Park Holidays UK – 73%
- Warner Coastal Villages – 73%
- Forest Holidays – 72%
- John Fowler Holidays – 72%
- Center Parcs – 69%
- Haven Holidays – 68%
- Parkdean Resorts – 68%
- Butlin's – 63%
- Pontins – 61%
The rankings are drawn from a survey of 2,221 Which? Connect panel members and members of the general public, conducted in February and March 2026.
