A poll of 2,000 football fans commissioned by Samsung found that supporters have lost an average of three hours of sleep per match over the past five weeks due to late kick-off times. The survey revealed that 39% of fans have turned up to their jobs exhausted after staying up to watch matches live.
Productivity and Coping Mechanisms
Two in 10 (20%) believe their work productivity has suffered as a result of late-night fixtures. To cope, four in 10 rely on caffeine, and a third have resorted to taking afternoon naps. Despite the tiredness, 28% said they would rather lose sleep than miss a major World Cup moment live.
Changing Viewing Habits
The research, celebrating Samsung's Foldables range and the Galaxy Z Fold7 with its expansive 8-inch display, found that kick-offs in the small hours have reshaped Britain's viewing habits. When watching live isn't possible, 49% use their commute to watch highlights, with 47% watching goals and key moments, 15% catching up on post-match analysis, and 8% watching fan reactions. Additionally, 24% have left earlier or taken a longer route to finish watching football content before arriving at work.
Upcoming Matches
Spain and France battle it out tonight (July 14) for a place in the final. Tomorrow, England take on Argentina in Atlanta, Georgia, seeking revenge for their 2-1 defeat in 1986, when Diego Maradona's infamous "Hand of God" helped decide the match.
