Eager to see what Jeremy Clarkson's famed corporation was really like, earlier this month I visited his Diddly Squat Farm Shop on the grounds of The Farmer's Dog in the Cotswolds. Truthfully, it was far from what I had expected.
Ever since Clarkson graced our screens in 2021 to take on the mammoth and unexpected task of running his very own farm in the Cotswolds, I was invested. Not because I'm an avid Top Gear fan, but after seeing the mega operation of Clarkson's Farm and the endless challenges that come with it, I wanted them to succeed.
From the moment Google Maps told me I had arrived at my destination, I was bewildered by how busy the car park was. I mean, it was a Saturday afternoon, but it was a gloomy day in May, and it was absolutely packed with fellow Clarkson's farm fans who were just as eager to experience the show for themselves.
I was amazed by how big the grounds were and how much there was to do. While The Farmer's Dog prompted the opening of this space, it's rapidly grown to include an outdoor food van, The Farmer's Dough, selling pizzas, and two bars pouring pints of Clarkson's Hawkstone beer. Then, of course, there was The Grand Tour tent, and for anyone a fan of the show, will remember Clarkson sparking up the genius idea to get in touch with his fellow Top Gear connections to use the tent as part of his franchise.
As I unassumingly strolled into the tent, decorated with more string lights and the iconic The Grand Tour sign still in place, I was taken aback by its scale and the amount on offer. Alongside its bar, there was an incredibly well-stocked butcher's, a variety of tables and chairs packed with visitors, and two shops. On one side was the Hops & Chops, where I found a huge amount of The Farmer's Dog merchandise, from t-shirts, caps, farming shirts, mugs, hip flasks, dog beds and dog jackets. There were also Hawkstone socks, bags, glasses, wine and of course, their signature beer. On the other side of the tent was the Diddly Squat Farm Shop, selling everything from fresh produce, spirits, snacks, books, clothing, aftershave and the iconic 'This smells like my boll**ks' candle, all under Clarkson's brand.
Clarkson has created an inviting space where you could easily spend hours or an afternoon. There's a sprawling garden with views across the rolling countryside and dozens of outdoor benches for visitors to enjoy a refreshing Hawkstone beer. It's easily one of the best pub gardens I've been to, simply due to the copious amount of space available, and it's even better for those who can't secure a booking at The Farmer's Dog. There's even a traditional pub game of Aunt Sally to enjoy.
