Eager to see what Jeremy Clarkson's famed corporation was really like, earlier this month I visited his Diddly Squat Farm Shop on the grounds of The Farmer's Dog in the Cotswolds. Truthfully, it was far from what I had expected.
Ever since Clarkson graced our screens in 2021 to take on the mammoth and unexpected task of running his very own farm in the Cotswolds, I was invested. Not because I'm an avid Top Gear fan, but after seeing the mega operation of Clarkson's Farm and the endless challenges that come with it, I wanted them to succeed.
That, along with the comical moments that unfolded between Jeremy and fellow farmer Kaleb Cooper, as well as the iconic characters of Gerald Cooper, Charlie Ireland and Lisa Hogan, who contribute to the highly entertaining and beloved Amazon series.
A Surprising Discovery
It was my first time going to the Diddly Squat Farm Shop on the grounds of The Farmer's Dog. When I found myself spending the weekend in the Cotswolds, a visit to Diddly Squat Farm Shop was top of my list. While the flagship farm shop is in Chipping Norton, another of Clarkson's Diddly Squat Farm Shops is in Burford. With ample space on the grounds, this is where you can also find The Farmer's Dog, Clarkson's pub and restaurant, which gets fully booked every weekend, as I quickly discovered. Yet, there was so much more on the site than I had initially anticipated.
From the moment Google Maps told me I had arrived at my destination, I was bewildered by how busy the car park was. I mean, it was a Saturday afternoon, but it was a gloomy day in May, and it was absolutely packed with fellow Clarkson's Farm fans who were just as eager to experience the show for themselves.
The Grounds and Offerings
As I crossed the road and walked into the sprawling site, underneath towering woodland adorned with string lights, people were carrying crates of Hawkstone's beer and an array of Clarkson merch. And that was just the start. I was amazed by how big the grounds were and how much there was to do. While The Farmer's Dog prompted the opening of this space, it's rapidly grown to include an outdoor food van, The Farmer's Dough, selling pizzas, and two bars pouring pints of Clarkson's Hawkstone beer.
Then, of course, there was The Grand Tour tent, and for anyone a fan of the show, will remember Clarkson sparking up the genius idea to get in touch with his fellow Top Gear connections to use the tent as part of his franchise. As I unassumingly strolled into the tent, decorated with more string lights and the iconic The Grand Tour sign still in place, I was taken aback by its scale and the amount on offer. Alongside its bar, there was an incredibly well-stocked butcher's, a variety of tables and chairs packed with visitors, and two shops.
In one corner was the Hops & Chops, where I found a huge amount of The Farmer's Dog merchandise, from t-shirts, caps, farming shirts, mugs, hip flasks, dog beds and dog jackets. There were also Hawkstone socks, bags, glasses, wine and of course, their signature beer. I couldn't believe how much merch was laid before me, with clearly a huge demand for it, and its ever-growing popularity.
On the other side of the tent was the Diddly Squat Farm Shop, selling everything from fresh produce, spirits, snacks, books, clothing, aftershave and the iconic 'This smells like my boll**ks' candle, all under Clarkson's brand. He's clearly doing incredibly well, and for a fan like me, it's easy to see why.
A Relaxing Atmosphere
Clarkson has created an inviting space where you could easily spend hours or an afternoon. There's a sprawling garden with views across the rolling countryside and dozens of outdoor benches for visitors to enjoy a refreshing Hawkstone beer. It's easily one of the best pub gardens I've been to, simply due to the copious amount of space available, and it's even better for those who can't secure a booking at The Farmer's Dog. There's even a traditional pub game of Aunt Sally to enjoy, where players throw wooden battens in an attempt to knock over a small skittle that is positioned on a pole around 30 feet away.
During my visit, I had my first taste of Hawkstone's, opting for a pint of the IPA for £7, and I was impressed. You never quite know what you'll get with a celebrity beverage, but I would happily drink it again. Elsewhere on the bar menu was their premium lager, session lager, premium lager zero, and the Kaleb cider, Hedgerow cider, rhub**tard cider, black stout and elderflower lager top.
While I expected to walk in and spend a few minutes browsing the farm shop offerings, I ended up staying for a few hours, in a place where there was no rush to leave. Even when the heavens opened, visitors scurried under the garden umbrellas, not being deterred from their day out at Clarkson's farm.
