British Airways Holidays has reported that Athens and Jersey have become the most searched-for destinations among its customers over the past two months, surpassing traditional city-break favourites such as Rome, Barcelona, and Prague. This surge in interest is largely attributed to the fact that neither destination requires British visitors to undergo biometric checks for the EU entry-exit system (EES). Greece has dropped the requirement, while Jersey is part of the Common Travel Area.
Why Athens and Jersey Are Gaining Popularity
Athens is attracting visitors with its burgeoning fine-dining scene, affordability compared to other European capitals, and cultural hooks from upcoming films and series. Its appealing Athenian Riviera also adds to its charm. Jersey, a significant short-break destination in the 1970s, is experiencing renewed interest due to its rich natural landscapes, coastal appeal, and opportunities for a tranquil escape.
Gibraltar Surprise Entry
Gibraltar also made a surprise entry into the top 10, valued for its extensive history, unique blend of British and Mediterranean culture, and natural beauty. However, it is set to implement Schengen area frontier rules, including EES biometrics, from 15 July.
