Xiaomi has released its TV Stick HD (2nd Gen) in the United Kingdom, offering a new alternative to Amazon's Fire TV Stick and Roku devices. Priced at £39.99, the streaming stick is now available on Xiaomi's British store, as reported by T3.
Design and Features
The Xiaomi TV Stick HD features a compact design with an integrated HDMI connector for direct plug-in to televisions. It includes a remote with dedicated shortcut keys for popular streaming services such as Netflix, Prime Video, and YouTube. The device is powered by Google TV, providing access to the Google Assistant for voice control. Users can search for content, control smart home devices, and launch apps using voice commands via a button on the remote.
With over 10,000 apps available for download, including games and hundreds of free channels, the stick enables entertainment without requiring expensive monthly subscriptions. Android phone owners can stream content from their devices to the TV using Google Cast, which is built into the Xiaomi stick.
Performance and Specifications
The device is equipped with a fast processor and dual-band Wi-Fi for stutter-free streaming. It supports HDR10+ high dynamic range, Dolby Audio, and DTS:X sound for an enhanced viewing experience. However, the Xiaomi TV Stick HD is limited to HD resolution and does not support 4K, which may be a drawback for users seeking ultra-high-definition content.
Market Impact
According to the source, the Xiaomi TV Stick HD (2nd Gen) enters a competitive market dominated by Amazon's Fire TV Stick and Roku, which are widely used in UK households. The new device offers a similar price point and feature set, with the added advantage of Google TV integration. Xiaomi's entry provides consumers with more choices for streaming devices, particularly those who prefer Google's ecosystem.
