More than 10 million people in the UK have visited a cafe or shop they discovered on TikTok, according to new research that highlights the platform's role in revitalising local high streets. The study, conducted by public policy research agency Public First and backed by analysis from finance firm E&Y, found that an estimated six million people dined at local restaurants and 4.3 million shoppers used independent stores after they were featured on the social media platform.
Economic Impact and Job Creation
TikTok activity added an estimated £10 billion to the British economy over the past two years, with projections suggesting this could rise to £27 billion by 2030. The report also indicates that TikTok may have helped small businesses boost their revenues by £3.4 billion in 2025 and supported 153,000 jobs. Viral content has spurred 2.3 million additional visits to towns, cities, and attractions across the UK in 2025, fuelling domestic tourism.
Benefits for Small Businesses
Among small businesses that featured on TikTok, 28% had to hire extra staff, and 84% reported that the platform helped them increase sales. More than 300,000 small businesses are now selling items on TikTok Shop. The platform is now calling for more support for entrepreneurs, including a digital hub where new and aspiring business owners can access grants, training, and business advice.
Calls for Government Support
Ali Law, TikTok UK’s director of public policy and government affairs, said: “This report shows billions more could be untapped by backing the next generation of digital entrepreneurs. TikTok is calling on the incoming government to target support at these fledgling founders and help unlock growth across every corner of the country.” Craig Beaumont, executive director at the Federation of Small Businesses (FSB), added: “We are really excited about the opportunity to support newly-fledged businesses and entrepreneurs as they start small and reach for the stars.”
