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The viral online beauty brand SHEGLAM, which boasts a cult following, is now available to shop in store at Kmart. With a huge Gen Z fanbase and a strong presence across TikTok feeds, the makeup was previously only purchasable online for Australian shoppers. Now, nearly 200 products are available both online and in Kmart stores.
Prices start from as little as $6, offering incredible affordability. Shoppers love to review the buys across social media channels. One of the most viral products is the Fall In Line Peel Off Lip Liner Stain, costing just $8. According to the brand's website, over 90,000 units have been sold, and it has accumulated more than 50,000 positive reviews.
This time-saving lip stain features an easy-to-apply formula that you leave on your lips for up to 10 minutes. Once dry, you peel it off to reveal a long-lasting lip colour that can be worn all day. It is available in multiple shades, allowing shoppers to find the perfect long-wearing lip colour for less. The lip stain also contains ingredients like vitamin E to help nourish lips.
SHEGLAM has just launched in Kmart with a range of viral beauty products. The lip stain has already garnered thousands of five-star reviews from devoted fans. One customer said, 'This lip liner is one of my FAVOURITE parts of my makeup routine. It stays on the whole day.' Another added, 'I'm absolutely obsessed with this product, this is the third one I've bought. The colour is so pretty, and it's very easy to apply, it lasts for so long!'
The SHEGLAM range in Kmart includes classic beauty buys like foundation, lip balms, and primers, along with their viral lip stain, eyebrow gel, and more. Others have been impressed by how hydrating the lip stain feels. One reviewer noted, 'The formula feels super light and comfortable, not sticky or drying at all, which I love. It’s seriously one of the best lip stains I’ve tried.'
Beyond the lip stain, SHEGLAM offers other popular products such as lip oils, eyebrow gel, and liquid blush, all in eye-catching packaging. Some best sellers include the Set Me Up Brow Hold Set, Color Bloom Liquid Blush, and Camera On Smooth & Blur Primer. The latter has over 50,000 reviews, with a customer sharing, 'Absolutely amazing! It leaves my skin so smooth, hides pores instantly, and makes my makeup last the whole day.'
The Kmart launch features a selection of foundations, concealers, bronzer and blush sticks, primers, and more, available in various shades to suit different skin tones. SHEGLAM launched in 2019 from the people behind e-commerce retailer SHEIN, with products initially available on the website. You can now shop the full range in Kmart stores or online.
