If you frequently misplace your keys, wallet, or other essentials, a major Black Friday sale could be the solution you need. Apple's popular Bluetooth trackers, the AirTags, have received significant price cuts for the 2025 shopping event, making it the perfect time to invest in peace of mind.
Substantial Savings on Multi-Packs
As the senior tech critic at The Independent, I have tested numerous tracking devices, and Apple's AirTags consistently rank among the best. For Black Friday 2025, the most notable discount is on a pack of four AirTags. Amazon is currently selling the four-pack for just £74, a substantial reduction from its original price of £119. This represents a saving of £45 and is an ideal option for anyone looking to secure multiple items.
These compact trackers are designed to be effortlessly slipped into a wallet or attached to a keyring. They connect seamlessly to your iPhone, and a key feature is the integrated ultra-wideband chip. This technology provides precise, augmented-reality directions to your lost item, with arrows overlaid onto the real world through your phone's screen.
Individual and Refurbished Options
If you only require a single tracker, there are still savings to be had. A single Apple AirTag is available for £24.69 on Amazon, down from £35, saving you just over £10. John Lewis is also offering the same model at this discounted price.
For the environmentally conscious shopper, considering refurbished models is a great way to reduce electronic waste. Back Market is selling a pack of four refurbished AirTags for £115, saving you £38.52. While a single refurbished AirTag is available for £24, the new model from Amazon currently offers slightly better value for a solo purchase.
Act Fast Before The Weekend Ends
Black Friday, the biggest sales event of the year, falls on the fourth Friday of November. The discounts on tech products like the AirTags are expected to continue throughout the weekend, culminating on Cyber Monday, which falls on 1 December 2025. This period is widely regarded as the best time to find deals on popular gadgets ahead of the Christmas season.
I will continue to monitor the best tech deals until the Black Friday weekend concludes, ensuring you have the most up-to-date information to make informed purchases and save money.
