Samsung has launched the Galaxy A37, a budget-friendly smartphone available through a launch deal that works out at roughly 48p per day. The device is positioned as a more affordable alternative to the flagship Galaxy S26, aiming to make 'intelligent innovation and premium mobile experiences' accessible to a wider audience.
Pricing and Deals
Mobiles.co.uk is offering several double data plans for the 256GB model. A standout option includes 100GB of data for £14.99 per month with £79 upfront, equating to about 48p per day. Another plan provides 500GB for £19.99 per month with £9 upfront. Both deals are on 24-month contracts with iD Mobile, featuring unlimited UK minutes and texts, plus roaming in 50 destinations. Customers should note that bills will increase during the minimum term: a £14.99 plan rises to £16.79 from April 2027 and to £18.59 from April 2028, according to the Daily Record.
Sky Mobile has launched a rival offer at £15 per month with £12 upfront, but the contract runs for 36 months and includes only 100MB of data. For outright purchases, Amazon offers the 128GB and 256GB models for £349 (was £399) and £399 (was £459) respectively.
Features and Specifications
The Galaxy A37 boasts a 6.7-inch Super AMOLED display with a slim design and is available in four colours: Awesome Lavender, Awesome White, Awesome Charcoal, and Awesome Greygreen. It is powered by a long-lasting battery that Samsung claims can last up to two days on a single charge, and it carries an IP68 water-resistance rating. The device features an advanced 50MP AI-enhanced camera optimised for nighttime photos, with HDR video support and automatically enhanced image quality. Additional features include Google Circle to Search and Object Eraser. Samsung guarantees security updates for up to six generations of Android updates and up to six years of Security and Maintenance releases.
Customer Reviews
While no reviews are available on Mobiles.co.uk, the Galaxy A37 has achieved a 4.8-star rating on Samsung's website. One shopper described it as the 'best budget phone on the market', praising the camera and screen fluidity, and noting that Circle to Search 'opens up a whole new world of shopping and marketing'. Another reviewer highlighted the bright display, long battery life, and fast performance for everyday use, gaming, and streaming, calling the camera quality 'surprisingly good, especially in daylight'. A third five-star review noted that while low-light photos could be better, the device offers 'excellent value'. One user said: 'Everything about this says next-level smartphone. The camera is genuinely impressive – especially the nightography mode that captures sharp, vibrant shots even in low light.'
