The Boxing Day sales have delivered a major bargain for tech and fitness enthusiasts, with the highly-rated Oura Ring 4 dropping to its lowest price since launch. Shoppers can now snap up the discreet health-tracking wearable for a significant discount, matching the savings seen during the Black Friday weekend.
Where to Find the Best Oura Ring 4 Deals
The price of the Oura Ring 4 has been slashed from £349 to just £249, representing a saving of £100. This discount is available directly from Oura's official website and has been mirrored by several major UK retailers. Boots, Currys, Amazon, and John Lewis are all currently offering the ring at the new reduced price point.
On Oura's own site, the promotion includes up to 30% off the standard titanium styles, with the premium ceramic collection seeing reductions of up to £50. According to the retailer, these direct deals will be available until Monday, 5 January, giving consumers just over a week to take advantage.
Is the Oura Ring 4 Worth Buying?
The Oura Ring 4 sits at the top of The Independent's IndyBest guide to the best smart rings. In a review, The Independent's fitness and wellbeing editor, Emilie Lavinia, noted that the latest model is "a huge step up from the gen 3 across the board – the design, battery life, features and in-app experience have all improved."
Lavinia argued that while the price can be a barrier, the Oura ring is a more lifestyle-focused tracker than many alternatives. "It’s a more valuable investment for regular people who want to take charge of their health, work with the AI coach, and share reports with their doctor," she said.
However, the ring may not suit everyone. Harry Bullmore, The Independent's senior fitness writer, points out that for those who regularly lift weights or practice gymnastics, a finger-worn device can interfere with grip. He suggests that dedicated gym-goers might still prefer a traditional smartwatch.
How to Get the Best Value
For those considering a purchase, the standard silver Oura Ring 4 in titanium is highlighted as the best value option at £249. Purchasing directly from Ouraring.com is recommended, as buyers receive a free sizing kit to ensure a perfect, snug fit.
The IndyBest team, which includes both Lavinia and Bullmore, consistently tests and reviews fitness products. Their recommendations are based on thorough evaluation, and they track prices to identify genuine sales, helping shoppers avoid exaggerated discounts.
With the Boxing Day sales in full swing, the record-low price for the Oura Ring 4 presents a compelling opportunity for anyone looking to invest in a sophisticated health and wellness wearable.
