The January sales have brought a notable discount on the Oura Ring 4, with the smart ring now available at its lowest ever price. Retailers have confirmed that the current deal matches the price seen during Black Friday, making this an opportune time to purchase.
The device has received strong reviews, with Alex Lee naming it the best smart ring for its class-leading features, superior activity tracking and durable design. Fitness and wellbeing editor Emilie Lavinia also praised it, describing it as "a huge step up from the gen 3 across the board" and a valuable investment for those looking to take control of their health.
The promotion includes £100 off the standard Oura Ring 4 and £50 off the ceramic version until 5 January, both on Oura's website and through other retailers. The standard silver model is highlighted as the best value option, priced at £249, and purchasing directly from Oura includes a free sizing kit to ensure a proper fit.
However, the ring may not suit everyone. Finger-worn trackers can interfere with grip during activities such as weightlifting or gymnastics, so dedicated gym-goers might prefer traditional smartwatches. The Oura Ring 4 is better suited to health-driven individuals and those seeking to optimise their lifestyle, with features like an AI coach and the ability to share reports with a doctor.
The recommendation comes from a team of specialists who have tested a wide range of fitness products over the past year, including supplements, kettlebells and wearables. They also monitor prices throughout the year to identify genuine discounts during sales, helping consumers make informed decisions.
