Liz Earle has expanded its Glow collection with a new cleansing balm that dissolves makeup, SPF and daily grime while leaving skin soft and luminous. The Cleanse and Glow Brightening Cleansing Balm retails at £30 for 100g, offering a £22 saving compared to the popular Elemis Pro-Collagen Cleansing Balm at £52.
Key Ingredients and Benefits
The balm harnesses vitamin C-rich acerola cherry, the star ingredient across Liz Earle's Glow range, combined with gently exfoliating prickly pear and sea buckthorn. These ingredients work to lift away makeup, surplus oil and impurities while helping skin look brighter and smoother with continued use. Suitable for all skin types, including sensitive skin, it is pH-balanced and designed to cleanse effectively without compromising the skin barrier.
Comparison with Elemis
Bethan Shufflebotham, Senior Shopping Writer at the Mirror, tested the balm and noted: 'I've sampled numerous cleansing balms over the years, and Elemis' Pro-Collagen Cleansing Balm remains tough to top. Its cream-to-oil-to-milk consistency, combined with a luxurious essential oil blend, delivers a spa-quality experience, while anti-ageing properties add extra appeal.' However, she found Liz Earle's newest offering 'comes remarkably close, and outperforms many others I've tested.' The texture feels wonderfully rich and buttery straight from the jar, transforming almost immediately into a silky oil as you work it into dry skin.
Performance and User Feedback
The cleanser effortlessly dissolves foundation, SPF and waterproof mascara without aggressive scrubbing and does not irritate sensitive eyes. While some cleansing balms demand a cloth for removal, this one rinses off easily with water alone. The cleanser features a genuinely uplifting citrus fragrance, lending it an indulgent touch. After several applications throughout a week, Shufflebotham noticed her skin looked fresher and healthier. The brand reports that 94% of users agreed their skin looked brighter and more radiant after seven days when using the full Glow routine.
Product Details and Offers
The balm is part of Liz Earle's Glow collection, which includes the Cleanse and Glow Transforming Gel Cleanser (£28) for a second cleanse or morning use, the Smooth and Glow Exfoliating Tonic for gentle resurfacing, and the Revitalise and Glow Illuminating Gel Moisturiser for lightweight hydration. Liz Earle is currently running a 3 for 2 offer across a range of products for a limited period.
For those seeking an alternative, the Skin Rocks Cleansing Balm Fragrance Free (£58) from skincare expert Caroline Hirons' brand offers lipid-rich formula for skin barrier support. Shufflebotham's only suggestion for improvement is to make the pot slightly wider or include a small tool for scooping, as the narrow container can be fiddly for those with long nails.
