Google Pixel 10a Review: A Competent Mid-Range Android with Limited Innovations
The Google Pixel 10a stands as a capable Android smartphone positioned at a mid-range price point, delivering many flagship-like features without the premium cost. However, its resemblance to the previous model, the Pixel 9a, raises questions about its value as a new release.
Design and Build Quality
Constructed with aluminium sides, a glass front, and a high-quality plastic back, the Pixel 10a feels robust and well-made. Notably, it features a completely flat back, eliminating the protruding camera bump common in many handsets. For security, it includes 2D face recognition and an optical fingerprint scanner under the screen, though this scanner is not as reliable as ultrasonic alternatives found in more expensive devices.
Performance and Battery Life
Powered by the Tensor G4 chip, shared with the Pixel 9a rather than the newer G5 in the Pixel 10 line, the phone offers snappy performance for everyday tasks and gaming, albeit not at the highest settings. The battery life is impressive, lasting approximately 52 hours per charge with about seven hours of active screen use across 5G and wifi, meaning most users can charge it every other day. It supports 30W wired charging, reaching 50% in around 30 minutes, and 10W Qi wireless charging.
Camera Capabilities
The camera system remains unchanged from the Pixel 9a, featuring an excellent 48-megapixel main camera and a very good 13MP ultra-wide lens, both rivaling more expensive flagship phones. New additions include auto best take for group shots and Camera coach, which uses Gemini AI to guide users in taking better photos. However, the lack of a telephoto camera limits its competitiveness against pricier models.
Software and Support
One of the standout features is the quality software, with prompt updates and long-term support extending to March 2033. While it includes the Gemini chatbot, it misses out on more advanced on-device AI features like Magic Cue and the Pixel Screenshots app available in the regular Pixel 10 line.
Sustainability Efforts
Google emphasizes sustainability, with the phone made from 36% recycled materials, including aluminium, cobalt, and plastic. The battery is designed to last about 1,000 charge cycles while retaining at least 80% capacity, and the device is repairable by Google and third-party shops using genuine parts from iFixit.
Pricing and Comparison
Priced at £499 (€549/$499/A$849), the Pixel 10a undercuts competitors like the Samsung Galaxy S25FE at £649 and the Apple iPhone 17e at £599. However, the Pixel 9a remains available for £399, offering similar specifications, making it a more cost-effective choice.
Verdict
The Pixel 10a is a great mid-range Android phone with a very good screen, long battery life, and an excellent camera, all backed by seven years of software support. Yet, its minimal differences from the Pixel 9a, such as the same chip and design, coupled with the absence of features like wifi 7 and advanced AI, suggest that the older model might be a smarter purchase for budget-conscious buyers.
Pros:- Seven years of software updates
- Class-leading camera quality
- Great screen with high peak brightness
- Decent chip performance
- Long battery life
- Use of recycled materials
- Undercuts high-end phones on price
- Design and chip identical to Pixel 9a
- No optical zoom for the camera
- Raw performance falls short of top-tier devices
- Plastic back construction
- Lacks wifi 7 support
- Missing advanced local AI features



