For the first time in history, the French are drinking more beer than wine, according to new data from the French National Institute of Statistics. In 2025, beer consumption rose by 12%, while wine consumption fell by 5%, marking a significant cultural shift in a country long associated with viniculture.
Changing Tastes
The trend is particularly pronounced among younger generations, who are increasingly opting for craft beers and international brands over traditional wines. Experts attribute the shift to changing lifestyles, with more casual drinking occasions and a growing interest in beer's diversity of flavours.
Economic Factors
Price also plays a role: beer is often cheaper than wine in bars and restaurants. Additionally, the rise of microbreweries has made beer more accessible and trendy. France now has over 2,500 breweries, up from just 300 in 2010.
Wine industry representatives have expressed concern but note that France remains a top wine producer and exporter. However, domestic consumption has been declining for decades, and this milestone underscores the need for the industry to adapt.
The data also shows that beer consumption is highest in northern France, near the Belgian border, while wine remains more popular in the south. Overall, the French now drink an average of 45 litres of beer per year, compared to 40 litres of wine.
