Fenty Hair has introduced a new dry shampoo, the Imposter Invisi-Boost Volumising Dry Shampoo, designed to refresh hair between washes while adding volume. The product, priced at £24 on Cult Beauty, utilizes Invisimatte technology to eliminate greasiness without leaving a white cast, making it suitable for all hair colors.
Key Features and Ingredients
The dry shampoo features the brand's iconic Amber Bouquet aroma, blending sweet notes of yuzu, coconut, and musk with floral undertones. Its formula includes tapioca and rice starch to absorb excess oil and boost volume, along with provitamin B5 for a natural shine. The 60ml bottle is carry-on friendly, appealing to travelers.
According to Cult Beauty, the product has an average rating of 4.6 out of 5. One shopper commented: "A great dry shampoo for everyday use but absolutely incredible for travelling. Non aerosol where it is a powder so great for taking on carry-ons. Having very brunette hair, this also does not like me with a white cast, blends in super naturally and leaves me tons of volume!"
Customer Feedback and Comparisons
Another customer praised its volumizing effect: "Such a great volumising dry shampoo! I’ve been using this before wash days and it hasn’t let me down - it refreshes my hair and absorbs oil without leaving any residue. It also adds so much body without feeling heavy. The scent is lovely too!"
However, one user reported a minor issue: "I love how lightweight the powder feels. It instantly makes my hair feel fresh. The scent is subtle and fresh. The only con I have, and maybe I got a defective bottle, when I spray the powder just kind of falls out and it tends to get all over me or the sink rather than my hair."
Competing products include Living Proof's Perfect Hair Day Dry Shampoo, currently 20% off at LookFantastic (£21.60 for 198ml), and REHAB's Essential Dry Shampoo, reduced from £18 to £14.40. The Fenty dry shampoo stands out for its powder format and volume-enhancing properties.
Overall Reception
One customer, calling it a 'Bedhead Saviour', wrote: "I'd never tried a powder dry shampoo before so I was a bit hesitant but my hair loves this! I have really fine hair and after sleeping on it it just goes so oily and flat. This has become my saviour in making my hair last those few extra days before washing! It smells lovely, doesn't weigh my hair down at all, and really does a great job at eliminating the greasy look. Super easy to use as well!"
