In a welcome pre-Christmas surprise for tech and fitness enthusiasts, Apple's newest flagship smartwatch has received a significant price reduction. The Apple Watch Series 11, which only launched recently, is currently available on Amazon for £299, a substantial saving of £70 from its original £369 retail price.
A flagship model at a discounted price
This discount, representing a 19% price cut, is notably rare for a current-generation Apple product. The deal applies to the GPS 42mm model, with various case sizes and colourways like purple fog and space grey also available at different price points. For many, this brings the advanced health and fitness features of Apple's latest wearable into a more accessible range.
The Series 11 builds on the sleek design of its predecessors but introduces several key upgrades. Notably, it boasts a 24-hour battery life and higher scratch resistance on its glass face. Its health monitoring capabilities have been bolstered, offering wearers tools to spot signs of hypertension, detailed sleep analysis, and medical-grade ECG recordings directly from the wrist.
Enhanced features for the active user
Beyond health, the watch is built to withstand an active lifestyle. It carries an IP6X dustproof rating and is water-resistant up to 50 metres. Every purchase also includes a three-month subscription to Apple Fitness+, granting access to a library of trainer-guided workout videos via a paired iPhone.
Early buyers have been quick to share positive feedback. One user stated the watch was "perfect," highlighting its ease of use, comfortable fit, and the improved battery life, calling it a "great deal, money-wise." Another praised the breadth of tracking, saying, "The amount of things you can track with this Apple Watch is invaluable." A particularly compelling review noted the watch's ECG function successfully detected an irregular heartbeat, which was later confirmed to be correct.
How it compares to other smartwatches
While some shoppers noted the Apple Watch remains a premium product compared to rivals offering similar core functions, many concluded it was worth the investment. One user upgrading from an older model said, "This watch does everything you could want in a smart watch... I think it is worth what you pay."
The article, originally published by MoneyRachael Davis on December 17, 2025, also mentioned alternative smartwatch options for budget-conscious shoppers, such as models from Radley and Samsung. However, the significant discount on Apple's latest technology has made the Series 11 a standout offer this festive season.
