For British Apple enthusiasts seeking substantial savings, the annual Black Friday sales represent the golden opportunity of the year. While the technology giant rarely discounts its products directly, numerous UK retailers have already launched impressive early offers on everything from the latest iPhones to MacBooks and AirPods.
Early Apple Deals You Can Shop Now
Although Black Friday officially commences on 28 November 2025, savvy shoppers don't need to wait to secure significant discounts. Senior tech critic Alex Lee, who has covered Apple's movements for nearly a decade, confirms that substantial savings are already available across multiple product categories.
Apple AirPods Pro 2 have dropped to just £169 from their original £229 price at Amazon, representing one of the lowest prices ever recorded for these premium earbuds. Tech expert David Phelan praised their superior audio quality and convenient touch controls in his review.
Apple Watch Series 10 has received a massive £130 reduction at Very, bringing the price down to £269. This model features an all-new design with enhanced health monitoring capabilities including sleep apnoea detection.
Apple iPhone 16e, the successor to the popular iPhone SE, has already been discounted by £35 at Amazon, now costing £509. Phelan described this budget-friendly option as "better than the iPhone SE in every way" in his comprehensive review.
Apple's Official Black Friday Strategy
Unlike third-party retailers, Apple typically maintains its standard pricing during the Black Friday period. Instead, the company offers gift cards with selected purchases beginning 28 November. Current promotions include £20 gift cards with Apple Pencil Pro purchases, £40 with Beats Studio Pro, and a substantial £200 gift card with MacBook Air transactions.
However, technology experts caution that even with these gift card incentives, prices from authorised retailers like John Lewis, Argos, Amazon and Currys frequently undercut Apple's official offerings. Consumers are advised to compare all available options before committing to purchases.
Comprehensive Deal Recommendations
Beyond the headline offers, numerous other Apple products have received attractive early Black Friday discounts:
Apple Watch Ultra 2, designed for adventure enthusiasts with its titanium casing and extended battery life, has been reduced by £60 to £599 at Argos.
Apple AirPods 4 with active noise cancellation now cost £139 at Laptops Direct, representing a £41 saving. These feature the same H2 chip as the Pro models with improved battery performance.
Apple MacBook Air M1 from 2020 offers outstanding value at £550 from Laptops Direct, saving shoppers £150. While featuring older technology, the M1 chip remains remarkably capable for most computing needs.
For those seeking maximum savings, refurbished Apple iPad Pro M4 models provide an alternative route to premium technology. Back Market currently offers the 256GB version for £770, saving over £400 compared to new devices while undergoing rigorous quality checks.
As Black Friday approaches on 28 November through 1 December, additional discounts are expected across Apple's product range. With new models including the iPhone 17 and AirPods Pro 3 recently launched, previous generations become increasingly attractive for budget-conscious consumers seeking premium technology at reduced prices.
