Black Friday 2025 is bringing significant savings for Apple enthusiasts, with substantial discounts already appearing on popular accessories like Apple AirTags. Tech retailers are kicking off the sale season early, offering consumers the chance to snap up these handy Bluetooth trackers at reduced prices.
Substantial Savings Available Now
One of the standout deals comes from Laptops Direct, where a pack of four Apple AirTags is currently available for just £79 - representing a saving of £40 from the usual £119 price point. This early Black Friday offer provides excellent value for those looking to keep track of their valuable items.
For budget-conscious shoppers, additional options are available through Back Market, which offers refurbished AirTags. Individual refurbished units cost £24 each (saving £15), while a four-pack comes in at £115 (saving £38.52). Interestingly, purchasing individual tags through this deal works out cheaper than the multi-pack option.
Why AirTags Are Worth Your Investment
As The Independent's senior tech critic Alex Lee explains, these compact Bluetooth trackers have proven their worth in real-world testing. Waterproof, durable and long-lasting, AirTags sync seamlessly with iPhones to help locate frequently misplaced items like keys, wallets and bags.
The technology behind AirTags sets them apart from competitors. They contain an ultra-wideband chip that enables precise direction-finding through augmented reality. This means your phone can display arrows overlaid on the real world, guiding you directly to your lost item with remarkable accuracy.
Black Friday 2025: What to Expect
This year's official Black Friday runs from November 28 to December 1, but savvy shoppers know the sales now typically span the entire month of November. Major retailers including Currys, Very and Argos have already begun their promotional campaigns.
Looking at historical patterns, the biggest discounts are likely to appear on four-pack AirTag bundles. During last year's Black Friday event, retailers like Amazon slashed four-pack prices to £84, effectively providing four trackers for the price of three. The current £79 deal at Laptops Direct already beats last year's best offers, suggesting 2025 could be a record year for Apple accessory discounts.
Earlier this year, Amazon also reduced single AirTags to £26, creating a £10 saving compared to standard pricing. While the multi-pack options generally offer better value per unit, single-tag deals provide flexibility for those with more limited needs.
With Black Friday proper still days away, tech analysts anticipate further price reductions as competition between retailers intensifies. For consumers planning their shopping strategy, monitoring both mainstream and lesser-known tech retailers could yield the best results.
