Time is running out for British shoppers to secure a significant discount on one of Apple's most popular audio products. Amazon is currently offering the latest Apple AirPods 4 Wireless Earbuds for under £100, a deal that has already seen more than 5,000 units snapped up in the past month alone.
A Limited-Time Black Friday Bargain
The retail giant has reduced the price of the AirPods 4 to just £99, down from the usual £119, representing a handy saving of 17%. This promotional offer is part of Amazon's extended Black Friday sales but is not expected to last much longer. The earbuds have proven immensely popular, garnering an average customer rating of 4.5 out of 5 stars from over 7,000 reviews on the site.
These fourth-generation AirPods feature a refined, more compact design compared to earlier models, with a shorter stem. Apple promises this update delivers exceptional all-day comfort and greater stability during wear. Key features include quick-press controls for managing music and calls, seamless Siri integration, and up to five hours of listening time on a single charge. Using the charging case extends the total battery life to an impressive 30 hours of listening time.
Enhanced Audio and Durability Features
A major selling point highlighted by the brand is the personalised spatial audio with dynamic head tracking. This technology creates an immersive, cinema-like soundscape for music, films, TV shows, and gaming. Call quality has also been improved thanks to Apple's proprietary H2 chip, which enhances voice isolation in noisy environments like busy streets or gyms.
For those with an active lifestyle, the AirPods and their charging case boast an IP54 rating for dust, sweat, and water resistance. This means they are built to withstand rain and intense workout sessions. The case now features modern USB-C charging capabilities, aligning with newer Apple devices, though buyers should note a USB-C cable is not included in the box.
Shopper Reviews and Alternative Options
Customer feedback on Amazon is overwhelmingly positive. One reviewer praised the earbuds, stating: "Amazing, tiny, easy to carry everywhere and good value for money. The clarity of sound is clear and good, easy to connect." Another added: "It’s soothing to my ears, worth the price and works perfectly well. Fast connectivity and fits my ears - absolutely love it." A third highlighted the audio upgrade, calling the sound "crystal clear with deep bass" and noting the spatial audio makes content feel "immersive."
However, some shoppers offered notes of caution. One user pointed out that the Find My functionality for locating lost earbuds is more limited on this base model compared to the Active Noise Cancellation (ANC) version. Another reminded potential buyers to ensure they have a USB-C cable ready for charging.
For those seeking alternatives, the market offers other compelling deals. Currys is selling the JBL Tune Beam 2 Wireless Bluetooth Noise-Cancelling Earbuds for £39.99, a £40 reduction from £79.99. These feature active noise-cancelling and are water-resistant. Meanwhile, the Google Pixel Buds 2A True Wireless Earbuds are also available for £99, down from £129.
With the clock ticking on Amazon's promotion, consumers looking for high-quality wireless audio or a last-minute tech gift are urged to act quickly before the price returns to its normal level.
