A Dragons' Den contestant who was rejected by all six investors is now on track to achieve £10 million in revenue by 2028. Lucie MacLeod, 26, entered the BBC One programme seeking £190,000 for a 3% stake in her hair oils business, Hair Syrup, but left empty-handed after an uncomfortable offer was withdrawn.
Despite the setback, MacLeod's company has flourished. She was recently listed on the Forbes 30 Under 30 list. Hair Syrup was born after MacLeod damaged her hair as a teenager and turned to natural ingredients like egg yolk and avocado. A viral TikTok video led to a surge in demand, and she went on to sell a million bottles.
At the time of her pitch in 2024, MacLeod valued Hair Syrup at £6.5 million with a turnover of £4.5 million. Now, she confirms the company is worth significantly more and is projected to reach £10 million in revenue by 2028. 'It's worth a lot more now,' she said.
Reflecting on her Den experience, MacLeod described it as 'terrifying' and 'intense'. She recalled the moment Touker Suleyman retracted his offer, saying, 'I could feel you're uncomfortable... I'm out.' Despite the rejection, she remains positive and has no regrets about appearing on the show.
