An award-winning luxury camping business has revealed it generated £500,000 in bookings just 16 days after appearing on Dragons' Den. The Secret Garden Glamping, founded by Derry Green, featured on the BBC show in January 2024 and received investment offers from four Dragons: Deborah Meaden, Peter Jones, Sara Davies and Touker Suleyman. All four offered the full £100,000 asking price for a 5 per cent equity stake, but Green ultimately accepted Meaden's offer.
Speaking about the immediate impact of the show, Green said: 'Our episode aired on January 16 and by February 1 we had generated an additional £500,000 in bookings. The exposure introduced The Secret Garden Glamping to a national audience overnight and website traffic, enquiries and bookings all surged.' He added that demand remained consistently strong in the two years since, accelerating the brand's growth significantly.
The Lancashire-based business started as a lockdown project and became a viral sensation with a two-year waiting list. It offers bespoke high-end units with amenities including log-burning hot tubs, outdoor cinemas and private outdoor areas. Green advised future contestants to be clear about their business proposition and avoid over-rehearsed pitches.
Separately, another Dragons' Den success story is Omni, a vet-founded brand specialising in plant-based dog food. It appeared on the show in February 2025, receiving offers from Meaden and Sara Davies. Since then, it has added more than 100,000 new customers and reported £8.4 million in sales in 2025, up from £2.7 million in 2024 and £1.2 million the year before.
