Waitrose Reveals 2026 Easter Range with Sweet and Savoury Delights
As the days lengthen and Easter approaches, Waitrose has sparked excitement by unveiling its highly-anticipated festive collection for 2026. The British retailer's line-up includes an impressive array of moreish sweet treats and savoury delights, with searches for 'Easter Eggs' surging by 68 percent on Waitrose.com in January compared to last year, indicating shoppers are eager to prepare for April 5.
Chocolate Innovations Lead the Way
Waitrose is bringing back its viral £15 croissant-shaped chocolate Easter egg for a second year, but this time in a new flavour. The No.1 Blonde Chocolate Almond Croissant features trending blonde chocolate coated in flaky almond pieces, hand-decorated with milk chocolate and roasted almonds. For those seeking variety, the mini No.1 6 Mini Blonde Chocolate Croissants offer a silky ganache centre.
Sarah Breadmore, Waitrose's Easter Egg Product Developer, explained: 'This year we've leveraged trending flavours, like almond, to build on our viral eggs from last year to offer our customers those egg-stra options that make you go 'wow'.' Other chocolate offerings include £10 Pistachio & Feuilletine Filled Eggs, £15 No.1 Lulu Guinness Milk Chocolate Lips, and £7 No.1 6 Hazelnut Gianduja Eggs.
Savoury and Dessert Options Abound
For those without a sweet tooth, Waitrose introduces new roasting meats, such as a £19 British Succulent Whole Leg of Lamb and £22 British Native Breed Large Beef Topside. Desserts continue the pistachio trend with a £14 Dubai-inspired No.1 Chocolate & Pistachio Crunch Torte, featuring smooth pistachio mousse and a crunchy base. Salted caramel enthusiasts can enjoy the £7.50 No.1 Salted Caramel Brownie Basque Cheesecake.
Festive Buns and Additional Treats
Hot cross buns return in flavours like £2.50 Berry Blush, with sultanas, cranberries, blueberries, strawberries, and white chocolate, and £2.50 Leckford Fruit & Seed, packed with sultanas, cranberries, sunflower, and pumpkin seeds. For a sweeter option, Milk Chocolate & Fudge Hot Cross Buns cost £2. Other items include £12.50 No.1 Millionaire's Panettone Egg, £1.50 Flower Crumpets, and £3.50 Sweet Heart Waffles.
Market Context and Competitor Moves
This launch follows luxury crisp brand Torres releasing a £12.99 Crisp Milk Chocolate with Mediterranean Salt Chips Easter Egg at Selfridges, sparking social media buzz despite mixed reactions over price and size. Waitrose's comprehensive range aims to cater to diverse tastes, blending innovation with customer favourites for a memorable Easter celebration.
