Callum, a 27-year-old vintage clothes seller from Cheshire, is capitalising on World Cup fever by selling England football shirts online. He reports earning around £2,500 a month on good months, primarily through the platform Vinted, and has seen a dramatic increase in demand for England shirts since the tournament began earlier this month.
World Cup Spurs Surge in England Shirt Sales
During England's 4-2 victory over Croatia, Callum was inundated with messages from potential buyers, making it difficult to watch the match. He stated, 'I've been selling a lot of England shirts. That's my focus at the moment. I've had about 100 or so for this World Cup. Yesterday, I think it sent out about 20 to 25 England shirts. It's been busy!'
Callum sells a mix of vintage and modern shirts, with his most notable sale being a 2000 England shirt for £70 at a market. On Vinted, prices typically range from £30 to £35. He also lists items on other selling platforms and at local markets.
Adapting to Trends Key to Success
Callum emphasises the importance of staying on top of rapidly changing trends. While his staple items include Carhartt trousers, t-shirts, and jackets, he now focuses on what is currently popular. 'Realtree is really popular right now, so I try and buy that in as much as possible. You've also got WYSE women's clothing which is really popular at the moment,' he said.
He noted that brands like North Face, Tommy Hilfiger, and Ralph Lauren have seen fluctuating demand. 'The big North Face puffer jackets sold really well. I'll sell them for about over £100 most of the time. The trends change so quickly, so things like Tommy Hilfiger or Ralph Lauren that were really popular a couple years ago, the market is a lot quieter now.'
Tips for Successful Online Selling
Callum advises sellers to be active on their chosen platforms and willing to negotiate. 'You need to be sending out offers to people, messaging people, being quick to get back to people,' he explained.
Sellers should also be aware of tax implications. If items are bought with the intention of making a profit, earnings may be taxable. There is a £1,000 trading allowance per year; exceeding this requires reporting to HMRC. However, if total income is below the £12,570 personal allowance, no tax is due.
