Shoppers looking for an 'expensive-looking' piece of decor from Next could pay a fraction of the price by choosing a similar item from The Range. The £10.99 Standing Wide Mount Photo Frame from The Range has been compared to Next's £50 Premium Easel Photo Frame, with some shoppers calling the budget version “stunning” and noting it saves just under £40.
Comparison video goes viral
Ellie Fenlon, known online to her 86,400 TikTok followers as @Fenloninteriors_, posted a video earlier this week comparing the two frames. The clip, which has almost 30,000 views, shows the Next frame, which features “oversized textured mounts,” golden metal finishes, and a brown marble base.
In the video, Ellie admitted the “fabulous” mounted stand frames from Next had caught her eye online, but she could not justify the price tag. She showed her alternative buy from The Range, which she claims is the “inspired-by” version, featuring a linen mount instead of the plain backing offered by Next.
DIY tip for a marble finish
For those willing to put in some DIY effort, Ellie suggests using sticky-back vinyl to add a marble look to the plain metal base of the frame, which is currently available online in black or white.
The Range describes the frame online: “Create a striking display with the Standing Wide Mount Photo Frame. This elegant piece brings a sophisticated touch to your mantelpiece or shelf. The wide mount enhances your cherished photographs, while the sleek finish complements any decor. Enjoy versatile orientation options and sturdy construction, making it an ideal choice for showcasing memories in style. Perfect for those looking to buy a wide-mount picture frame for their home or office.”
Shopper reviews of the Next version
People who bought the Next version claimed the cost was worthwhile. One reviewer said: “The two easel frames are stunning! I’ve been looking for frames for about a year and not seen anything I’ve liked until I spotted these. They are more expensive than a fame I wanted, but they are definitely worth it. Had lots of positive comments from family and friends!”
Another wrote: “They look elegant and eye-catching in a quiet way. Just what I wanted.” A third said: “Love this frame. Pictures are now not hidden or fighting for space they look great.” As of September 30, no shoppers have given an official review of the product on The Range’s website.
