Cadbury Dairy Milk scored 9/10 in a blind taste test of seven supermarket milk chocolate bars, but a budget option from Lidl came tantalisingly close at 8.5/10, according to a review by Matt Davies of the Liverpool Echo.
How the test was conducted
Davies compared 180g-200g milk chocolate bars from eight retailers: Cadbury Dairy Milk (Morrisons, £2.75), Lidl Fin Carre (£1.95), Aldi Dairyfine (£1.95), M&S Smooth Milk (180g, £3.50), Asda Milk Chocolate (£1.95), Morrisons Milk Chocolate (£2.30), Tesco Milk Chocolate (£2.30), and Sainsbury's Milk Chocolate (£2.30). Bars were ranked from worst to best based on flavour, texture, and overall appeal.
The worst performer: Sainsbury's
Sainsbury's Milk Chocolate scored just 4.5/10. Davies described it as "surprisingly flavourless" with a hard texture, lacking the smooth, creamy quality of Cadbury. He suggested it might serve better as cooking chocolate and advised readers to "give this one a miss."
Mid-range options: Tesco, Morrisons, Asda
Tesco's bar scored 5.5/10, offering a smooth texture but a subtle flavour that lacked milky quality. Morrisons scored 6/10, described as pleasant but bland, with a texture better suited to cooking. Asda's cheaper £1.95 bar scored 6.5/10, praised for its milky, moreish flavour but let down by a hard, chunky texture.
Premium contender: Marks and Spencer
M&S Smooth Milk Chocolate, at £3.50 for 180g, scored 7/10. Davies found it richer and sweeter than Cadbury, but so indulgent that a couple of bites were enough. He noted it is high-quality but may leave those hoping to gorge feeling queasy.
Budget surprises: Aldi and Lidl
Aldi's Dairyfine Milk Chocolate scored 8/10, described as rich, creamy, and soft, with a luxurious texture outshining pricier options. Lidl's Fin Carre scored 8.5/10, praised for its sweet, indulgent flavour reminiscent of a Swiss chocolate brand, with a melt-in-the-mouth quality that made it an "easy contender for the top spot."
The winner: Cadbury Dairy Milk
Cadbury Dairy Milk, costing £2.75 for 180g from Morrisons, scored 9/10. Davies called it "instantly recognisable" with a signature silky chocolate that "undoubtedly takes some beating." He noted its iconic packaging and versatility, from classics like Caramel to newer spins like Oreo, and concluded it "more than earns its place as a timeless British classic."
