Superdrug Offers Major Perfume Discount Ahead of Mother's Day
Superdrug has implemented a significant price reduction on a popular perfume, cutting the cost by almost £40 in the lead-up to Mother's Day. The health and beauty retailer has slashed the price of Ghost The Fragrance from £70 to just £31.20 online, offering shoppers a substantial saving ahead of the annual holiday on Sunday, March 15.
Details of the Discounted Fragrance
The 150ml bottle of this perfume, described as "understated yet gloriously feminine," is now available at one of the biggest discounts currently offered by Superdrug. The iconic fragrance features a blend of fresh floral notes including rose and jasmine, combined with apricot, vanilla, and musk. For those preferring a smaller option, the 30ml bottle is also discounted from £29 to £23.20.
Shoppers have enthusiastically praised the scent, with many noting its appeal and value. One customer remarked, "It's light, airy and smells very fresh. Also layers really well with other fragrances." Another added, "I love the feminine notes and the long-lasting scent. Every time I wear it, I always get compliments." A third stated, "Such a soft, delicate fragrance, and it was such a bargain."
Comparison with Other Retailer Offers
While other retailers are also offering Mother's Day perfume deals, the Superdrug discount on Ghost The Fragrance stands out due to its popularity. For instance, Boots is selling Versace Woman EDP at a discount, with the 50ml bottle reduced from £70 to £24. Similarly, The Perfume Shop has Vera Wang Princess on offer, with the 100ml bottle down from £66 to £19.99.
However, customer reviews highlight the strong appeal of the Superdrug deal. One shopper exclaimed, "My favourite perfume, and I have never seen it at this price! I have bought two bottles to keep me going!" Another shared, "I love this perfume spray and would bathe in it if I could. I always have nice comments, and it seems to have grown with me as I have worn it for years."
Minor Criticisms Amid Overwhelming Praise
Despite the overwhelmingly positive feedback, a small number of customers expressed minor issues with the perfume. One reviewer claimed it smelled "too strong and sweet," while another suggested that "the smell didn't last two minutes" on their skin. A third noted, "Good price for a huge bottle, but it has little smell. People used to compliment me on this perfume but not any more."
Out of 466 reviews, fewer than 10 were rated under four stars, indicating widespread satisfaction. One long-time user commented, "My favourite of all time! I've been using this perfume now for many years and absolutely love it. I occasionally buy a different perfume but always return to my favourite."
This discount is part of Superdrug's broader strategy to attract customers during the Mother's Day shopping period, offering significant savings on popular beauty products.
