Snail Serum: 10,000+ Bottles Sold on Amazon in a Month
Snail Serum: 10,000+ Bottles Sold on Amazon in a Month

The COSRX Advanced Snail 96 Mucin Power Essence, a skincare serum priced at £13 on Amazon, has been purchased over 10,000 times in the past month, according to the online retailer. The product, which uses snail secretion filtrate, has earned an average rating of 4.5 out of five stars from more than 100,000 reviews.

What It Does

Designed to repair the skin's moisture barrier, the serum aims to protect against dryness and ageing, reduce dullness, and promote a healthy glow, as stated by the Korean skincare brand. It is also credited with soothing red and sensitive skin after breakouts and reducing dark spots.

Snail mucin, the key ingredient, is touted for benefits including boosting hydration and reducing the appearance of wrinkles, according to Healthline.

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Where to Buy

Amazon's price of £13 undercuts other retailers: Boots sells the serum for £20.70, while LookFantastic charges £27.99.

Shopper Reviews

One Amazon shopper said: "I am almost completely finished with the bottle, and it has always been my daily skincare routine! The results have been incredible - it leaves my skin feeling deeply hydrated, plump, and glowing."

Another wrote: "I have honestly lost count of how many bottles I have used. It has been a must have in my skincare routine for the past two years, and I keep repurchasing it. It leaves my face feeling so hydrated and moisturised, and a little goes a long way."

A third reviewer added: "I have very sensitive skin and my skin loves this. I managed to damage my skin barrier at beginning of the year from over-exfoliating and this was the only way of moisturising that didn't break me out. Love love love."

However, not all feedback is positive. One reviewer complained: "Made my skin go dry after a while of using," while another doubted its benefits, saying: "Been using this for a while now, leaves skin feeling hydrated but I can’t say I’ve particularly noticed any change in my skin’s appearance."

Alternatives

Other snail mucin serums include Beauty of Joseon's Revive Ginseng & Snail Mucin Serum, available for £13.50 at Boots, designed for skin that "has lost its vitality" to boost elasticity and help with wrinkles. The Some By Mi Snail Truecica Miracle Repair Serum, priced at £16.30 on iHerb, aims to soothe sensitive skin and improve its natural strength, according to the brand.

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