Celebrity hairstylist Jason Collier has recommended a new product for those struggling to care for blonde hair, costing less than £10. The Jerome Russell Bblonde Hi Lift Color & Gloss is available for £9.99 at Superdrug and features a no-bleach formula that lifts up to four levels while toning, glossing, and blending greys.
Product Details and Benefits
The product is designed for light blonde to medium brown hair, delivering long-lasting colour while being gentler on the hair shaft than traditional bleach. It gives a soft, anti-brass shine reminiscent of a salon look without breaking the bank.
Jason Collier, who has worked with Victoria Beckham and Sienna Miller, said: "People aren't willing to sacrifice condition for colour anymore, as shoppers have become so much more savvy about ingredients and hair health. The technology now exists to give you both beautiful, lasting blonde results and hair that feels healthier for it."
Hairstylist's Recommendation
Collier recommends no-bleach formulas for anyone wanting to go lighter without causing potential damage from traditional bleach. He added: "Most people don't realise that bleach isn't the only way you can lighten hair, so often avoid it completely. No-bleach colour can lift multiple levels and tone at the same time, which is a gentler approach for your hair. Plus, the results speak for themselves."
Other Blonde Hair Products
Space NK sells the K18 TripleBright Oxidation Defense Purple Shampoo 125ML for £39, which removes build-up and helps reduce warm brassy tones. At Cult Beauty, the Oribe Bright Blonde Radiance & Repair Treatment 175ml retails for £62, described as a restorative silky treatment designed to brighten and eliminate brassiness.
Since the Jerome Russell Bblonde Hi Lift Color & Gloss is new, there are few reviews online. Two Amazon shoppers have rated it five stars out of five without comments. Jerome Russell's other products, such as the Bblonde Blonding Kit No.1 Permanent Lightener, have received high praise, boasting a 4.6 star rating on Amazon where it retails for £5.98, down from £6.49. One reviewer said: "Least damage with this brand, nice lift." Another wrote: "BBlonde is the only bleach product I use for my hair since it's the only product I've tried that actually lightens dark hair." A third echoed: "Perfect. Only bleach I will use!"
