Irish makeup brand Sculpted By Aimee is bringing its popular Beauty Service Station pop-up to London's Covent Garden, offering beauty fans complimentary shade matching and exclusive merchandise. The event will take place on June 19 and 20 from 10am to 5pm, following a successful run in Dublin.
What to Expect at the Pop-Up
The Sculpted Service Station experience provides free shade matching 'in seconds', SPF top-ups, exclusive merch, and prizes. The first 200 attendees at the 10am time slot each day will receive exclusive Sculpted merchandise on a first-come, first-served basis. While entry is free, attendees must register online to secure their spot.
The pop-up focuses on perfecting base products, helping visitors find their ideal formula and shade from hero products like HydraTint, Cream Cushion, Brighten Up Concealer, and Beauty Base. Shoppers can purchase their matched products on-site.
HydraTint: A Best-Selling Tinted Serum
The HydraTint Moisturising Tinted Serum is one of the brand's most popular products, boasting a lightweight formula with 90% skincare ingredients. It provides sheer tint, deep hydration, and SPF 20 protection in 20 shades with varying undertones. The brand describes it as 'your morning serum and favourite base in one', ideal for busy routines.
With a 4.8-star rating, users praise its smooth application and natural finish. One reviewer said: 'Love this product, glides on skin, does not settle in fine lines, leaves skin smooth and healthy.' Another noted: 'Feels so light on my skin yet looks like I've make-up on without feeling I've makeup on.' However, some users reported it doesn't cover redness and clings to dry patches.
HydraTint competes with products like L'Oreal Paris's True Match Nude Plumping Tinted Serum (£14.99) and Charlotte Tilbury's Unreal Skin Foundation Stick (£37), both offering similar sheer coverage.
Cream Cushion Foundation
The Cream Cushion Foundation, inspired by K-beauty, uses silky polymers and a fine mesh applicator for buildable, breathable coverage. Available in 30 shades, it has gone viral for its skin-like finish. One user said: 'I love it so much like skin care. Everyone complimenting me about my skin.' Another added: 'It’s creamy and doesn’t sit in any fine lines or wrinkles.' Some users noted shade matching challenges, which the pop-up aims to solve.
Event Details
- Location: Covent Garden, London
- Dates: June 19-20, 10am-5pm
- Cost: Free entry with registration
- Merch: First 200 attendees at 10am receive exclusive items
This pop-up is an ideal summer pit stop for those preparing for holidays or heatwaves, offering a chance to find the perfect base without the usual trial and error.
