Sainsbury's Axes Chop Chop App in Favour of Main App Integration
Sainsbury's Axes Chop Chop App in Favour of Main App Integration

Sainsbury's has decommissioned its standalone Chop Chop rapid delivery app, integrating the service into its main shopping app instead. The move aims to simplify the customer experience, according to the supermarket.

Chop Chop, launched in 2016, offered grocery deliveries within 60 minutes for a premium fee. It was available in 50 Sainsbury's stores. Users now trying to download the standalone app are redirected to the main Sainsbury's app.

Jim Banks, head of experience design at Sainsbury's, announced the change on LinkedIn, stating: 'Chop Chop is dead. Long live Chop Chop! We've officially decommissioned the standalone Chop Chop app and brought it into the Sainsbury's shopping app. Why? Because customers shouldn't have to think about which app to use.'

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He added that the integration was a 'big step forward in simplifying our ecosystem, making shopping feel easier, calmer, and more human.' The service had been a rival to Tesco's Whoosh rapid delivery, which can deliver in as little as 20 minutes.

In other supermarket news, Co-op has announced plans to open 18 new or upgraded stores in the first three months of 2026, including a new store in Didcot, Oxfordshire. The retailer also committed £70 million to create 7,000 matched apprenticeships by 2030 through its Levy Share service.

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