Roman's £30 embroidered midi dress shoppers call 'lovely and cool'
Roman's £30 embroidered midi dress praised by shoppers

Roman's Embroidered V-Neck Midi Dress has been reduced from £48 to £30 in the retailer's ongoing sale, with shoppers describing it as 'lovely and cool' for summer wear.

The dress is available in three colours, with the light blue shade currently the cheapest at £30. It can also be purchased in light pink for £36 and sage green for £38. Despite being the most affordable option, the light blue version remains in stock in all sizes from 10 to 20.

Design and fabric details

Made from 100% cotton, the sleeveless dress is lightweight and breathable, suitable for hot weather. It features a relaxed fit, a V-neckline with a subtle wrap detail described as flattering on all bust sizes, and a tiered skirt for a flowy, feminine feel.

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The dress is positioned as versatile for casual everyday wear, suitable for pairing with sandals or trainers for family outings. It can also be dressed up with wedges and a light blazer for smarter occasions such as weddings or parties.

Shopper reviews and alternatives

Customers have praised the dress's fit and comfort. One reviewer said: "A really flattering shape, very comfortable. It will be lovely and cool for wearing in the summer." Another wrote: "Lovely dress fitted perfectly kept me cool in the heat. Right length too."

A third shopper noted some minor drawbacks, saying: "Looks the same as the photos. Lovely bright cornflower blue. It's ankle length on me as I'm 5"2 but I'm happy with it as a maxi. True to size, cut nicely, fits well. My only slight gripe is the cotton lining finishes above the knee and is narrower fitting than the skirt itself - probably only an issue if you tried running in it! The waistband is elastic across the back so it's not tight at all. Really pretty, decent quality summer dress that will be cool in the heat."

Other retailers offer similar embroidered midi dress options. Karen Millen's Embroidered Applique Strappy Midi Dress is reduced from £389 to £97, featuring a bright red colour with layered detailing over the bust and contrast embroidered designs on the hems. ASOS has cut the price of New Look's Shell Embroidered Midi Dress from £40 to £35.99, which includes cut-out details at the back and a unique panel design on the bodice. The Love & Roses Cobalt Blue Floral Embroidered Puff Sleeve Midi Dress is available for £68 with short puff sleeves and a square neckline.

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