Pubs across England experienced a surge in sales during the World Cup, particularly on days when the England team played, according to industry data. The boost was attributed to fans gathering to watch the matches, leading to higher than usual spending on food and drinks.
Match day impact
On England match days, many pubs reported being at full capacity, with some even turning customers away. The increased footfall translated into a notable rise in revenue, with some venues seeing their busiest trading periods of the year.
Industry perspective
The extra sales provided a welcome relief for the hospitality sector, which has faced pressures from rising costs. Pub owners expressed optimism that the World Cup buzz would continue to attract customers for the remainder of the tournament.
