Shoppers are rushing to buy Primark's new £28 autumn jacket, which looks strikingly similar to Damson Madder's £135 Liu Raincoat but costs £107 less.
A Stylish Yet Affordable Alternative
The Damson Madder Liu Raincoat is expected to be a popular choice this autumn and winter, but its price tag is prohibitive for many. Primark's version offers a similar look with an adjustable waist tie for an hourglass silhouette, and it is showerproof.
TikTok user Terri (@terrijd8) visited Primark after seeing that Coleen Rooney had launched a new collection. The collection has been a huge success, with many items selling out quickly.
Finding the Jacket
Terri was keen to see two jackets from the collection. She picked up a leather-style jacket but put it back due to a slight smell. The other jacket was not in the store, and staff said it was "flying off the shelves."
She then found the Damson Madder-style jacket upstairs for just £28. She said she had "never tried anything on faster" and that it was "dead similar" to the original, featuring the same waist-cinching bows.
Product Details
The Damson Madder Liu Raincoat in Elderberry Check has been restocked. The website describes it as offering "a flattering silhouette with adjustable waist ties and cuffed balloon style sleeves," and it features an embroidered DM logo, adjustable hood, and pockets.
The Primark version is available in a darker colorway and is showerproof. Terri said, "Primark is proper pulling it out of the bag," and she bought it because she couldn't resist.
Shoppers must decide whether to invest in the pricier original or opt for the cheaper, chic alternative.
