Beauty and fashion enthusiasts across the UK are flocking to high street giant Primark after the retailer launched a budget accessory being hailed as a direct dupe for a product from Hailey Bieber's coveted brand, Rhode.
The Viral Primark Find That's Saving Shoppers £35
The item causing all the excitement is Primark's PS... Valentine's Lip Gloss Phone Holder, priced at just £2.50. Described as a silicone accessory, it allows users to clip a lip gloss onto the back of their phone or existing case. This function has drawn immediate comparisons to the viral Rhode Lip Case, which retails for £38 and combines a phone case with a built-in slot for the brand's Peptide Lip Treatment.
The buzz began when content creator @Holliemina shared a video with her 23,000 followers on 19 January 2026, documenting her hunt for the "Rhode-inspired" bargain. "Come find the £2.50 Rhode-inspired phone case with me," she told viewers, later praising the heart-shaped design. "It's suitable for all phone cases. So if you're looking for [an alternative] and you don't want to spend loads... £2.50 girls. Get yourself to Primark."
Social Media Erupts Over the Budget Beauty Dupe
The trend accelerated when TikTok user @Annamarienicholson posted another video showcasing the holders, suggesting they were "perfect for Rhode peptides." That post amassed over 130,000 views and 8,000 likes, with the comments section flooding with excitement.
Fans were quick to note the resemblance, with one commenting "Looks like Rhode" and another exclaiming "Omg need!!!". The consensus was clear: Primark had tapped into a desire for accessible, trendy accessories.
Key Differences Between the Primark and Rhode Products
While the Primark holder offers a remarkably similar function at a fraction of the price, there are notable design differences. The Primark product is an accessory that clips on, whereas the Rhode version is a full phone case with the holder integrated. The Rhode case also comes in a variety of colours and has garnered thousands of online reviews.
Primark's offering, however, provides a compelling budget-friendly alternative for style-conscious shoppers or those wanting to trial the trend without the higher investment. The Valentine's Lip Gloss Phone Holder is available in Primark stores now, while the official Rhode Lip Case is sold through the brand's website.
This retail story highlights the powerful influence of social media and celebrity brands on high street trends, proving that a clever, affordable dupe can generate just as much buzz as the luxury original.
