Poundland shoppers are expressing dismay after the discount retailer silently pulled the plug on one of its most celebrated market-leading deals.
The chain has discontinued its iconic 50p 'Makeup Gallery' eyebrow pencil, a cult favourite that undercut high-street competitors by a significant margin. For years, it was a cornerstone of Poundland's budget beauty offering, providing an affordable alternative to products from brands like Benefit, which can cost over £20.
The End of an Era for Budget Beauty
The abrupt removal of the product has not gone unnoticed. Astute customers began raising the alarm on social media after their local stores stopped replenishing stock. Many had hailed the pencil as a "dupe" for far more expensive items, making its disappearance a genuine loss for their beauty routines and wallets.
Poundland has confirmed the product's discontinuation, stating the decision was made as part of a routine review of its product lines. A spokesperson for the brand mentioned that while specific items come and go, they are continually working to offer customers outstanding value across their expanding health and beauty range.
What's Replacing the Beloved 50p Pencil?
While the 50p pencil is gone, Poundland is directing customers towards its new 'PS...' range. However, this replacement comes with a steeper price tag, retailing at £1.25 for a single eyebrow pencil. This represents a 150% price increase for shoppers who had grown accustomed to the legendary 50p deal.
The move signals a broader shift in strategy for the retailer, which has increasingly moved away from its strict one-pound price point on many items, reflecting wider inflationary pressures and cost changes within the retail sector.
For now, loyal customers are left scouring remaining stock in fewer stores or facing the new reality of higher prices at the discount chain.
