Pepsi is bringing its zero-sugar gingerbread flavour to convenience stores this Christmas, following a limited edition run last year that was not available everywhere.
Retailer Promotion
To mark the introduction, Pepsi is giving retailers the chance to win £1,000 towards a Christmas party. Retailers need to pre-order Pepsi Zero Sugar Gingerbread or Pepsi Max seasonal point of sale materials from Carlsberg Britvic’s At Your Convenience platform and fill out a short form to enter.
Alongside the £1,000 top prize, two runners-up will each receive a Pepsi-branded Christmas jumper and a case each of Pepsi Zero Sugar Gingerbread, Pepsi Max, and Pepsi Max Cherry, Lime and Tropical.
Brand Director Comment
David Laidler, brand director of carbonates at Carlsberg Britvic, said: “After the popularity of Pepsi Zero Sugar Gingerbread last year, we knew we had to bring it back even bigger, making it available to more shoppers by expanding into convenience stores.”
He added: “We know there is a real demand for new flavours, seasonal treats and affordable indulgence, so its expansion into convenience gives retailers an opportunity to create some festive cheer in-store and encourage shoppers to pick up a can or bottle over the Christmas season.”
Availability and Marketing
Available until the end of December 2026, Pepsi Zero Sugar Gingerbread will roll out across all retail channels in 500ml bottles (RRP £2.15) and eight-can multi-packs (RRP £6.89). The launch will be supported by a marketing campaign spanning shopper, social, digital and PR, alongside in-store activation and sampling.
Alongside the seasonal launch, Pepsi is continuing to strengthen its take-home range, with Pepsi Max and Pepsi Max Cherry transitioning into eight-can price-marked multi-packs in time for the festive season.
