Party City is making a major comeback in the United States by partnering with Staples, opening in over 700 locations across the country, with more planned by the end of the year.
New Strategy After Bankruptcies
The retailer, which previously shut down all its standalone stores after two bankruptcy filings, will now operate within Staples stores rather than reopening its own shops. Customers can find a range of party supplies, including helium-filled balloons, decorations, tableware, party favours, and costume accessories, alongside Staples' existing printing services.
Partnership Details
Joel Weinshanker, CEO of Ad Populum, owner of Party City, highlighted Staples' national footprint and strong community connection as key reasons for the partnership. Future plans include enabling customers to schedule balloon pickups in advance via Staples' website and app, with special launch deals currently available both in-store and online.
The move marks a significant shift for Party City, which had closed all its 700 standalone stores after struggling with debt and changing consumer habits. By integrating into Staples, the brand leverages an existing retail network without the overhead of independent locations.
Weinshanker stated: "Staples has a national footprint and a strong connection with communities across America. This partnership allows us to bring Party City's products to millions of customers in a convenient and cost-effective way."
The collaboration also includes plans to expand the product range over time, potentially adding more seasonal and event-specific items. Customers can already find special launch deals both in-store and online, with balloon pickup scheduling expected to roll out in the coming months.
