Next's Custard Cream Homeware Collection Sells Out and Returns to Stock
Next shoppers can now purchase a charming homeware collection that recently sold out but has returned to availability. The items, designed to add a touch of playful novelty to rooms, are seen as more budget-friendly alternatives to the popular Jellycat brand. Notably, the products come with a lighthearted warning to keep them away from one specific household item.
Details of the Custard Cream Doorstop and Cushion
Describing the £18 Natural Biscuit Doorstop online, Next officials stated: "This charming biscuit-shaped doorstop is a functional and fun addition to any room, featuring a friendly embroidered face and 3D feet. Made from a soft, short-pile faux fur fabric, it offers a tactile feel while effectively holding doors in place. Its playful design and natural golden-brown tone make it a delightful accent piece for both modern and traditional homes."
A matching £20 cushion is also available for order online, boasting the same custard cream biscuit design with cute face detailing. Staff from a Next branch in Sheffield shared a video of the homeware on display, jokingly cautioning customers not to "dunk this in [their] cuppa tea."
The description further elaborated: "This charming novelty item is designed to bring a playful touch to any room. Whether used as a comfortable cushion or a functional doorstop, it's sure to be a conversation starter. The design faithfully replicates the iconic Custard Cream biscuit, making it a must-have for fans of the classic treat and those seeking unique home decor. Add a sprinkle of fun to your living space with this quirky and charming accessory. Please note - this item is not edible and should not be dunked in tea."
Customer Reactions and Comparisons to Jellycat
Fans who discovered the doorstop and cushion in a TikTok video quickly drew comparisons to the ever-popular Jellycat brand. One enthusiast remarked it was "so cute," while another noted it "looks just like a Jellycat."
Others began suggesting future biscuit-themed designs, with many proposing a chocolate bourbon, and some expressing interest in Digestive or Jammie Dodger versions. One person exclaimed: "Need to make the same but bourbons!" Another added: "Bourbon next? They're my favourites!" A third suggested: "Now we need this in a doormat along with bourbons and Jammie Dodgers."
Praise and Availability Updates
Customers were quick to praise the design, with one individual describing the items as "cute and sweet." Another felt the polyester cushion was "the best thing ever."
Despite the positive online buzz, neither product has garnered any official reviews on the Next website from verified shoppers. The Sheffield account mentioned that shoppers had previously struggled to find the doorstop online due to a sell-out, but as of March 30, both items were listed as available for click-and-collect or home delivery.
Additionally, customers have the option to locate these items in stores across the UK. Next provides a stock locator feature on its website, which uses a postcode to identify the nearest of its 500 branches where the product is in stock.
