The latest Mini Labubu range, part of the Monsters Big into Energy Series, sold out in just three seconds after going live on Pop Mart via AliExpress. The miniature collectibles, which double as phone charms or keyrings, measure 4.13 inches tall, compared to the standard 6.69-inch doll.
The range is divided into two series by alphabet—A-M and N-Z—each containing 14 regular versions and one hidden version. The odds of receiving a regular version are 1:14, while the hidden version has a 1:168 chance.
Fans took to social media to share their excitement, with one TikTok user commenting, 'Wowww you got so lucky they look perfect,' while another said, 'I'm obsessed with the size.' Despite the rapid sellout, Pop Mart has indicated that more Mini Labubus could be restocked as early as next week, between 13th and 21st September.
The collaboration between Pop Mart and AliExpress has driven a 300% year-over-year growth in the collectible toy category on the platform since the start of 2025. In the first six months of 2025, Pop Mart reported a 350% increase in profits, with its valuation rising to over £31.6 billion.
Pop Mart launched its official flagship store on AliExpress in 2020, and the two companies have since expanded their partnership through live streams and offline events. AliExpress, which operates in over 200 countries, aims to solidify Pop Mart's global presence in the designer toy market.
