B&M shoppers have discovered two new limited edition Mini Cheddars flavours on shelves, and fans are eager to try them. The new varieties, Cheese Pizza and Cheeseburger, are being sold in six-packs and have generated significant excitement online.
Social media reaction
UK Newest Foods announced the launch on Instagram and Facebook, confirming: "Cheeseburger and Cheese Pizza Mini Cheddars out now at BandM!" The post quickly drew comments from snack lovers, with one person saying: "Ooh, got to try these!" Another commented: "These look tasty," while a third declared: "These are banging!"
The packaging confirms both flavours are limited edition, meaning they will not be available indefinitely. Currently, B&M appears to be the only retailer stocking them, though they could potentially appear in other supermarkets later.
Previous launch in 2022
This is not the first time Mini Cheddars has offered these flavours. Both Cheese Pizza and Cheeseburger variants appeared on shelves in 2022, but their debut was short-lived. Food bloggers who sampled them at the time offered mixed reviews.
One reviewer was candid about the pizza flavour, writing: "The reluctant taste testers always used to say that pizza flavour crispy snacks taste of the cheapest possible frozen pizza from the shop on the corner that you only buy in an emergency. And although I didn't have the reluctant taste testers around to ask for their opinions, I do agree with what they had to say. What a pity."
The cheeseburger variety fared only marginally better with another blogger, who wrote: "These Mini Cheddars Banging Cheeseburger are pleasant enough, and I'll happily eat up the rest of the packs, but I wouldn't rush out to buy any more. I'm not sure they quite hit the 'banging' flavour that was promised in the title."
Brand ambitions
When the flavours originally launched in 2022, Leighton Wall, Marketing Director at Pladis, the parent company behind Mini Cheddars, spoke about the ambitions behind the range. He said: "We anticipate the range will be received with open arms by established and loyal Mini Cheddars fans, whilst also inspiring younger adults seeking trend-led flavour variants to buy into the brand."
Whether this latest relaunch proves more popular than the first remains to be seen, but shoppers are already racing to find out.
