My 1st Years Back to School Sale: Up to 30% Off Ends Today
My 1st Years Back to School Sale: Up to 30% Off Ends Today

My 1st Years is offering up to 30% off selected Back to School products, including personalised backpacks and lunch bags, but the sale ends at midnight today.

The children’s gifting brand has launched its Back to School collection ahead of September, with items ranging from personalised backpacks and book bags to lunch bags, lunch boxes and stationery.

One million personalised backpacks sold

My 1st Years has sold more than one million personalised backpacks to families across the UK. Its latest Little Shoulders, Big Dreams collection includes 61 new designs, with more than 390 different designs, sizes and styles available across the wider Back to School range.

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Bags come in a range of designs and materials, including quilted fabrics and corduroy, with personalisation available through embroidery, flock or print. Prices for bags start from £13, while personalised lunch bags and boxes start from £18.

Lunch bags and matching stationery

The lunch bags feature insulated interiors to help keep food fresh, with selected styles also offering separate spaces for snacks and drinks. Matching lunch boxes are available with different compartments to keep food separated.

Coordinating stationery includes pencil cases, pens, stickers and whiteboards, allowing parents to put together a matching personalised set for children heading to school or nursery.

Free First Day of School Board with £65 spend

The launch comes as an estimated 380,000 children prepare to start Reception classes in state-funded schools in England this September, according to Department for Education projections.

My 1st Years is also offering shoppers a free First Day of School Board when they spend more than £65. The board can be filled in with details to mark a child’s first day and reused for future milestones. Alternatively, a personalised version can be bought separately for £10.

My 1st Years, which launched in 2010, specialises in personalised children’s gifts and says its products are designed and personalised by its team in Northampton. The full Back to School collection is available online.

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