It is not only M&S's fashion that has captured attention in recent years; the British retailer's fragrances have become equally desirable. Scents from the Discover range start at just £12, while the more premium Apothecary line competes with the likes of Le Labo and frequently sells out.
Introducing Studio Fragrances
Now, M&S has introduced a new in-house brand destined for similar acclaim. Studio is a collection of eight fragrances presented in luxurious glass bottles reminiscent of Byredo and Dior. The lineup, which includes a discovery set, features refined, modern scents evoking vanilla, musk, amber, and tonka. Each unisex fragrance costs £22 and is designed to be worn alone or layered.
The Studio scents are already generating buzz on TikTok, particularly for being affordable alternatives to luxury fragrances. Some users have noted similarities to Tom Ford and Jo Malone scents, while others have praised one fragrance for matching the profile of Phlur's cult vanilla skin scent.
M&S Studio Darkest Vanilla Eau de Parfum
Similar to: Tom Ford Tobacco Vanille. With notes of warm amber, tonka bean, and patchouli, balanced by floral orchid and vanilla bean, this fragrance shares many characteristics with Tom Ford's Tobacco Vanille. However, while the luxury scent costs £299 for 100ml, M&S's version is under £25.
M&S Studio Amber Creme Eau de Parfum
Similar to: Mugler Alien Goddess. This eau de parfum shares top notes of warm amber and vanilla with Mugler's Alien Goddess. Both have a rich, creamy base, but the M&S scent also includes aromas of rum and patchouli.
M&S Studio Salted Haze Eau de Parfum
Similar to: Jo Malone Wood Sage and Sea Salt. This summery scent with a warm, creamy base features top notes of pear blossom, along with seaweed, fig leaf, and lavender. Cedarwood, sandalwood, musk, and tonka bean add depth, evoking a crisp, earthy feeling akin to Jo Malone's scent.
M&S Studio Vanilla Silk Eau de Parfum
Similar to: Phlur Vanilla Skin. M&S's Vanilla Silk shares the same blend of vanilla and soft musk as Phlur's viral vanilla skin. With top notes of lemon and orange blossom, this scent avoids being overly sweet thanks to buttery shortbread aromas.
