Marks and Spencer has become a go-to destination for fragrance enthusiasts seeking affordable alternatives to luxury perfumes. A TikTok account, @dontmesswiththedupes, has shared a comprehensive list of the retailer's budget-friendly scents that shoppers claim rival high-end brands like Chanel, YSL, and Jo Malone.
Among the standout dupes is the Midnight Blossom Eau De Toilette, priced at just £6 for 30ml, which is said to mimic YSL's Black Opium, typically retailing at £65. Similarly, M&S's Soft Iris EDT, also £6, is compared to Chanel's Coco Mademoiselle, which costs £60.35 for the same size.
Other notable mentions include the Pink Pepper Eau De Toilette (£6) as a dupe for Lancôme's La Vie Est Belle Intensément (£52), and Warm Neroli (£6) for Paco Rabanne's Lady Million (£56). The Fresh Mandarin Eau de Toilette (£10) is said to rival Carolina Herrera's Good Girl (£60), while Warmth Eau De Parfum (£10) is compared to Le Labo's Santal 33 (£168 for 50ml).
Shoppers have taken to TikTok to praise the quality of these dupes. One commented: 'M&S perfume is so good.... but don't tell everyone or they'll run out.' Another wrote: 'I got the warm neroli in their advent calendar and actually could not believe how much it smelled like lady million.' A third added: 'Soft Iris is the perfect dupe to chuck in my handbag.'
The Velvet Rose, previously a popular dupe for Chanel No.5, appears to be discontinued online but may still be available in stores. M&S's full perfume range can be viewed online and in-store.