Morrisons customers are dashing to their nearest supermarket to secure a new limited edition bag of frozen chips that boast a surprising takeaway-inspired flavour twist. The retailer has introduced Chinese-style salt and pepper chips, aiming to replicate the classic takeaway experience at home for a fraction of the cost.
Takeaway Fans Flock to Morrisons for New Chips
While many enjoy an occasional takeaway meal, the expense often makes it an infrequent treat. Supermarkets like Morrisons are capitalising on this by offering takeaway-style foods that can be cooked conveniently at home, saving money without sacrificing taste. The new salt and pepper chips are a prime example, designed to elevate home-cooked dinners with authentic Chinese flavours.
Social Media Buzz and Product Details
A post on the New Foods UK Facebook page revealed the chips, showcasing a bag labelled as "Chinese-style salt and pepper chips" and noting they are a limited edition item. The chips cook from frozen in the oven in just 25 minutes. Comments on the post were filled with shoppers tagging friends and family, urging them to pick up a bag during their next grocery run.
According to the Morrisons website, the 600g bag is priced at a mere £1.80 and currently holds a perfect five-star rating, though it has only one review so far due to its novelty. That review succinctly states: "Tasty fries, would buy again."
Competitive Landscape and DIY Alternatives
Morrisons is not alone in offering frozen salt and pepper chips. Asda sells a 750g bag of Chinese-style salt and pepper skin-on fries for £2.72, while Iceland provides a 450g box in its takeaway section for £2.50, included in a three for £6 mix-and-match deal with other ready meals like curries and noodles.
For those preferring a homemade approach, a simple six-step recipe allows you to create salt and pepper chips from scratch. This involves peeling and cutting potatoes, baking them with oil, and combining them with stir-fried vegetables and a seasoning mix of Chinese five spice, black pepper, and salt. Finish with spring onions and chilli sauce for an extra kick.
The launch highlights a growing trend where supermarkets bridge the gap between restaurant-quality flavours and affordable home cooking, giving consumers more options to enjoy takeaway favourites without breaking the bank.
